* All designed while working at Hornall Anderson, UK.
Below shows the old Pears pack design alongside the new logo. Plus some examples of my idea moodboards.
Pears Soap Redesign
Pears wanted a pack re-design to bring it more up-to-date while not losing its important heritage, hand-crafted & transparency of the brand. The established date has been added the the Pears logo, a textured substate is used to bring in the handcrafted element and the new soap visual shows off the transparency buy using a glossy spot varnish. PACKAGING • STRUCTURE