* All designed while working at Hornall Anderson, UK.
Shown below are some of my initial ideas.
Gruffalo Feasting Range
A new range of kids foods has been created by the brand owners, Magic Lights. My challenge was to use the existing illustrations and adapt them to work with the various pack structures, bringing the characters and storytelling to life and having everything work together with the copy on pack. I came up with a hanging banner idea which is integrated into the illustrations and can hold all the relevant copy, making for a clear pack understanding and blending in to become a part of the illustration. Small fun elements and language were also developed. PACKAGING • COPYWRITING • GUIDELINES